Menu holders

If you deal with Trade Marketing you are familiar with the research: “70% of brand choices happen at the Point of Sales.”

Within the On-Trade channels there are only few products that are placed as close to the consumer and therefore more often within his eyesight than menu holders.

We can help you develop a creative and custom-made product which will help your brand stand out.

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Our previous work

Menu holder against a white plain background. Rectangular light wood base, with the text "PROBABLY THE BEST BEER IN THE WORLD" hotstamped on the front side. There are two rectangular dividers attached to the center of the wooden base. One is orange and has a white print on it, text. The other is white and about three times as large as the orange one. With a grey and orange print on it: Carlsberg PREMIUM EXPORT PILSNER. — Custom Carlsberg Export menu holder. Made from wood and MDF.

A black rectangular menu and sugar holder. The base has a white outline on the top and a red rim around the empty, rectangular space which is meant to be filled with sugar. The black dividers are rectangular and one can see the front side that carries a white print, Karlovačko, on the top and a light grey print of an illustrated sirene and a coat of arms. — Custom Karlovačko menu and sugar holder.

Two menu and sugar holders. Light brown branding, "Juicy", on the front and back. Rectangular light brown wooden bases. With full color printed dividers that show three small, green, juice bottles, two pieces of pineapple and, one entire orange, one half of an orange and a slice of an orange. One of these two menu holders is shown from the front, whilst the other from the back. Plain white background. — Custom Juicy menu and sugar holders.

Two menu holders against a plain white background. the one on the left has a rectangular, white bases made out of plastic, with a black Heineken print on the top and on the side. Whilst the one on the right has a black one with a white print. Both have rectangular shaped silver color dividers made from aluminium. With a thin debossing that shows Heineken as a word and a star. — Custom Heineken menu holders. Made from a digitally printed, plastic base and aluminium dividers. Custom debossing.

Menu and sugar holder against a plain white background. The holder consists of a light brown, rectangular wooden base, with a light brown hotstamped word, "SUPERIORE", on the top and "Franck" on the front side. Full color printed, round dividers attached to the centre of the base, showing several coffee products. On the right side of the ase there is a white, plastic cup attached that contains four sugar packs. 3 of these in brown color and one in white. — Custom Franck menu and sugar holder. Made from wood and plastic. Digitally printed.

Custom Strongbow cider menu holder. Made from wood, aluminium and plastic. Digitally printed.

Two identical menu holders against a plain white background. One shown from the front, the other from the back. Made from a base which is made from light brown wood, a large, rectangular wooden divider and another, smaller divider which is white. On the base there is a white print: Carlsberg EXPORT, same as on the light brown divider. On the smaller, white divider there is a black text. — Custom Carlsberg Export menu holder. Made from wood.

Rectangular menu holder. Brown wooden base, with a black BRUGAL on the side and BRICKS on the front. Rectangular, 2mm thick aluminium plate directly ontop of the base. Rectangular divider made from transparent acrylic glass. with a black, white and blue print on it: BAR SPECIAL BRUGAL RUM 6 COLA 6 euros. — Custom Brugal menu holder. Made from wood, aluminium and digitally printed acrylic glass dividers.

Looking for a bespoke menu holder to make your brand stand out?
We'd love to hear from you.

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Why menu holders?

• Bring your brand world alive
• Enhance a physical space
• Influence purchasing decisions
• Convert consumers into brand enthusiasts
• Merge durability with beautiful aesthetics
• Choose materials and shapes that work for you!

"I think of all the vendors that I work with, you are one of the most kind and fun to work with and PES is so very talented." - Kelly Deeley, Production Manager | InnerWorkings USA

Enhanced Visibility

Menu holders, often placed on tables in bars, restaurants or cafes, offer a prominent space for displaying your brand logo and message. This increases brand visibility as people use the menu and see the holder regularly.

Unique Designs

Menu holders come in various shapes, sizes and materials, allowing for creative and customizable designs. This flexibility enables you to create unique and eye-catching menu holders that align with your overall trade marketing strategy.

Long-lasting Brand Exposure

Promotional menu holders are durable and often kept for an extended period. As they are placed on tables or countertops, they provide a long-lasting platform for brand exposure, ensuring your message reaches a wide audience over time.

Promotes Brand Image

The quality and design of the menu holder reflects on your brand image. By providing a well-designed and durable holder, you convey a message of quality and attention to detail, positively influencing the perception of your brand.

Custom manufacturing

Three brown export cartons. Two of these are entirely filled with rectangular dividers made from transparent acrylic glass. Only the topside of these dividers is visible. The third box contains wooden base elements of a custom menu holders. Light brown wood with a thin, silver color aluminium element ontop of it. There are about 20 of these bases within this box and these bases are shown from the side. On this side one can see a hotstamping which says "Strongbow".

A silver color, metal pad printing machine showing a rectangular silver color plate with a white print of the word "Heineken" and a white star star above it.

A total of about 40 red menu holders positioned in about eight rows. There is a white, printed outline on the base elements and a Karlovačko print on the divider.

A person wearing an orange T-shirt holding a rectangular wooden base of a menu holder. Only the left hand and parts of the arm are visible. The right arm a bit, too, but not the right hand. In front of this person there are five of the same wooden bases stacked. Each base shows two brown brandings which are done via hotsamping. One says "Strongbow", the other "CIDER BR. 1 U SVIJETU".

A rectangular stainless steel mould, silver color with Heineken as a debossing. Next to another silver color rectangular Heineken plate. placed onto a silver color machine and two grey-blue-orange pipe like elements

A couple of people producing menu holders that are made from light brown, rectangular wooden bases, round, full color printed dividers and white plastic cup shaped elements. The main part of this imageis covered by two arms and hands. The person is holding a gluing machine in the right hand and in the left hand one of the white plastic, cup shaped elements.

We are a multidisciplinary team, providing expertise from various domains, including product design, engineering, product development, manufacturing, project management and marketing.

In our workshop, which is located in Zagreb, Croatia, we operate a broad set of traditional and modern manufacturing technologies, e.g. forging & casting and 3D scanning & 3D printing. Our skilled craftsmen turn ideas into products that enhance our clients' brands.

HOW WE WORK

We’re a 35-person, design award-winning workshop for many of the world’s leading brands. Designing, engineering and manufacturing premium and tailor-made Point of Sale material. Since 1992.

brands we help tell their story

logos, all grey, in a evenly distributed in a 6 x 5 grid

Frequently Asked Questions.

Can you help me with concept development?

Yes. We have an in-house product design team that shares an office with our engineering team. In PES no two projects are ever the same. Since 1992 we have gained a lot of experience regarding how to create custom Point of Sale material and branded merchandise. When developing concepts for a menu holder we rely on your brief which ideally includes a brand manual and a project description.

What materials do you use for making a menu holder?

We solely use certified, high quality raw material sourced from European suppliers. All of these comply with EU regulations, e.g. ROHS or REACH. We primarily shape different types of metal, wood and plastic. All in-house. We are able to create custom 3D shapes and surfaces. Via manufacturing technologies such as e.g. casting, forging, injection moulding, electroplating, lacquering and sandblasting. We operate our own tooling unit which enables us to have maximum control over lead times and quality management.

Where are your menu holders being made and shipped from?

All our products are made in-house, in our own workshop here in Zagreb, Croatia (EU). This is the location from which we ship our products, too. We are a 35-person, family-led, quality and sustainability certified manufacturer. This refers to ISO 9001 and ISO 14001, plus a 4 pillar audit by EcoVadis.

What does your process look like?

If you're part of a Marketing Procurement, Brand or Marketing team that manages a global brand, you're already familiar with the phases of bringing a custom menu holder to life: briefing, concept development, product design, engineering, rendering, prototyping, tooling, sampling, product testing, bulk production, delivery.

By following our proven process we help you avoid the many pitfalls of sourcing custom menu holders. The pitfalls that make you either loose money or time. Or even worse, both. If you already have a design and just need us to bring the idea to life, that's fine, too. We can start the process during the phase that suits you best.

What is your lead time for menu holders?

Since no two projects are ever the same, the answer is: it depends.

On:
- the number of units you need
- product specs
- how quickly you and/or your client are able to approve a prototype and/or PP sample
- how many projects we are having in our pipeline at the time you place your order

From concept development to final delivery, you should plan with at least a few months. Based on your enquiry, we'll send you a detailed quote which specifies the time we'll need for each single project phase. This way you'll know what to expect. It always helps if, as part of your enquiry, you let us know what your desired timeline looks like.

What does testing imply?

We can provide you with material safety data sheets (MSDS) about the raw materials we use. These all comply with EU regulations. The raw material we use are sourced from certified suppliers located in Europe. Additionally, we can issue a Certificate of Conformity (COC) and a Certificate of Origin (COO), stating that your menu holders have been made in Croatia.

Beyond this, on behalf of our clients, we regularly manage 3rd party testing. In collaboration with internationally accredited laboratories. These result in certificates stating that your menu holders conform to regulations and are therefore safe to use. This is paticularly important if you plan on distributing your menu holders to different markets. Some countries have much stricter product safety policies than others.

How can I contact you?

Best visit our contact page where you'll find all the details on how to get in touch with us. Feel free to drop us a message in English, German, Spanish or Croatian.

What is your Minimum Order Quantity?

Since we're making menu holders ourselves, in our own workshop, located in Zagreb, Croatia, we are entirely free to determine the Minimum Order Quantity. We've decided to not have any, which means 1 unit.

For menu holders, we usually make a larger number of units, though. This has to do with the fact that we primarily work for global brands who need larger volumes of menu holders. Additionally, the more complex a menu holder design is, the higher the probability there is a larger tool investment needed. Hence nobody places an order for a low number of units. It just wouldn't be cost-effective.

Regarding purchase orders for menu holders, the majority of our projects fall into the category of 50 to 5.000 units.

How do you handle packaging and delivery?

Menu holders are single unit packaged into cardboard boxes.

We ship our menu holders either to a client's warehouse or directly, from our workshop here in Zagreb, Croatia, to different markets. All over the world. Most often to Europe, Northamerica and Asia.

The Incoterms can be any between EXW and DAP.

How do I place an order with you?

Before you place an order, you will have received a detailed quote from us, which in turn is based on your initial project brief. The quote will include input such as the product description, the pricing and the lead time.

What are your prices?

At PES, since we only make custom menu holders, no two projects are ever the same.

We will be able to determine the price after we've received your initial input and made a cost calculation. Does your project start with concept development or do you already have a design ready? What are the materials your menu holders will be made of? How complex is it to manufacture your product? What does the timeline look like?

Once we have received a full brief from you, we will send you a detailed quote with clear pricing input. Outlining each single phase, e.g. concept development, technical development and prototyping, tooling and PP sampling, 3rd party laboratory testing, bulk production and delivery.