Crafted by PES

Keyrings

Keyrings have stood the test of time for quite a while now.

Used as an in store Gift With Purchase item, a giveaway at a fair or as part of a direct mailing there are many effective ways to integrate keyrings into your promotional activities.

Our expertise lies in designing and manufacturing keyrings from either metal or plastic.
  • a right hand in front of a black hoodie with a silver color zipper, in this right hand there is a silver color bottle opener in the shape of a gecko, with a red colored debossing saying DESPERODS on it, with this bottle opener the person is about to open a gren glass bottle that has a green/white cap
  • A square shaped, burgundy cardboard box, about 8 x 8 cm in size. The lid has been lifted and leans onto the left bottom corner of the main element of the box. The lid has a gold color foil print on it that shows the words "Patria Croatica" and below it, in the centre of the lid, a checkerboard with eight figurines. Within the main element of the box there is an antique copper color keyholder, in the shape of a king, who wears a crown and is holidng a sword in front of his body, pointing towards his feet. The keyholder is lying on a black foam type of material which is the inlay of the box. Below the box there is a square shaped piece of paper, about 8cm x 8 cm in size, beige color, with a red and black print on it. The title says "Kralj Tomislav". The background of this image is plain white.

Our previous work

Looking for a bespoke keyring to make your brand stand out? 
We'd love to hear from you.

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Why keyrings?

• Facilitate consumer engagement
• Create constant brand exposure
• Pick cost-effective solutions
• Convert consumers into brand enthusiasts
• Merge practicality with beautiful aesthetics
• Choose materials and shapes that work for you!

"I think of all the vendors that I work with, you are one of the most kind and fun to work with and PES is so very talented." - Kelly Deeley, Production Manager | InnerWorkings USA
Practicality
Keyrings are functional tools that people use regularly. By using keyrings as a promotional tool you are offering a practical item that recipients are likely to keep and use, ensuring prolonged exposure to your brand.
Unique Designs
Keyrings come in various shapes, sizes and materials, allowing for creative and customizable designs. This flexibility enables you to create unique and eye-catching keyrings that align with your overall trade marketing strategy.
Versatility
Keyrings are portable, making them versatile products to be used in different channels. For example as a tool within an On Trade setting or an onpack gift item within the Off-Trade channel. This versatility allows you to use them in various promotional settings.
Cost-effective marketing
Promotional keyrings are relatively inexpensive to produce, making them a cost-effective marketing solution. You can order them in bulk, making them suitable for large-scale promotions. The heightened visibility and attractiveness of a keyring may encourage consumers to make unplanned buying decisions.

Custom manufacturing

Entire image covered by a bunch of antique silver color bottle openers. The relief structure shows "DEPUIS 1764" and four letters "B".Dark brown, worn out workdesk. Two halves of a stainless steel mould, rectangular shaped. Each of these two halves is showing the same four debossings of a custom keyholder. In the shape of a horseshoe. There are pliers, three boxes with different elements that are relevant to the craft of tool making next to them. On the desk, too.
A hand in a thick, grey glove, holding a raw metal product. A mini replica, which represents the main element of a keyholder, of some machine. Image against a mostly black, blurry background.Silver color, metal keyholders in a shape of a piece of machinery. Without keyrings. Against a brown, cardboard background.
Two white glove hands. Metal pliers with a red, plastic handle in each hand. Holding a 3D, gold color keyring in the shape of a cube.An image from rack electroplating. About 20 small metal items, each attached to racks. Being dipped into a basin full of liquid.
We are a multidisciplinary team, providing expertise from various domains, including product design, engineering, product development, manufacturing, project management and marketing. 

In our workshop, which is located in Zagreb, Croatia, we operate a broad set of traditional and modern manufacturing technologies, e.g. forging & casting and 3D scanning & 3D printing. Our skilled craftsmen turn ideas into products that enhance our clients' brands.

We’re a 35-person, design award-winning workshop for many of the world’s leading brands. Designing, engineering and manufacturing premium and tailor-made Point of Sale material. Since 1992.

brands we help tell their story

logos, all grey, in a evenly distributed in a 6 x 5 grid

Frequently Asked Questions.

Can you help me with concept development?
Yes. We have an in-house product design team that shares an office with our engineering team. In PES no two projects are ever the same. Since 1992 we have gained a lot of experience regarding how to create custom Point of Sale material and branded merchandise. When developing concepts for a keyring we rely on your brief which ideally includes a brand manual and a project description.
What materials do you use for making keyrings?
We solely use certified, high quality raw material sourced from European suppliers. All of these comply with EU regulations, e.g. ROHS or REACH. We primarily shape different types of metal, wood and plastic. All in-house. We are able to create custom 3D shapes and surfaces. Via manufacturing technologies such as e.g. casting, forging, injection moulding, electroplating, lacquering and sandblasting. We operate our own tooling unit which enables us to have maximum control over lead times and quality management.
Where are your keyrings being made?
All our products are made in-house, in our own workshop here in Zagreb, Croatia (EU). This is the location from which we ship our products, too. We are a 35-person, family-led, quality and sustainability certified manufacturer. This refers to ISO 9001 and ISO 14001, plus a 4 pillar audit by EcoVadis.
What does your process look like?
If you're part of a Marketing Procurement, Brand or Marketing team that manages a global brand, you're already familiar with the phases of bringing a custom keyring to life: briefing, concept development, product design, engineering, rendering, prototyping, tooling, sampling, product testing, bulk production, delivery. By following our proven process we help you avoid the many pitfalls of sourcing custom keyrings. The pitfalls that make you either loose money or time. Or even worse, both. If you already have a design and just need us to bring the idea to life, that's fine, too. We can start the process during the phase that suits you best.
What is your lead time for keyrings?
Since no two projects are ever the same, the answer is: it depends. 

On:
- the number of units you need
- product specs
- how quickly you and/or your client are able to approve a prototype and/or PP sample
- on how many projects we are having in our pipeline at the time you place your order

From concept development to final delivery, you should plan with at least two months. Based on your enquiry, we'll send you a detailed quote which specifies the time we'll need for each single project phase. This way you'll know what to expect. It always helps if, as part of your enquiry, you let us know what your desired timeline looks like.
What does testing imply?
We can provide you with material safety data sheets (MSDS) about the raw materials we use. These all comply with EU regulations. The raw material we use are sourced from certified suppliers located in Europe. Additionally, we can issue a Certificate of Conformity (COC) and a Certificate of Origin (COO), stating that your keyrings have been made in Croatia.
Beyond this, on behalf of our clients, we regularly manage 3rd party testing. In collaboration with internationally accredited laboratories. These result in certificates stating that your keyrings conform to regulations and are therefore safe to use. This is paticularly important if you plan on distributing your keyrings to different markets. Some countries have much stricter product safety policies than others.

How can I contact you?
Best visit our contact page where you'll find all the details on how to get in touch with us. Feel free to drop us a message in English, German, Spanish or Croatian.
What is your Minimum Order Quantity?
Since we're making keyrings ourselves, in our own workshop, located in Zagreb, Croatia, we are entirely free to determine the Minimum Order Quantity. We've decided to not have any, which means 1 unit. Although, to be honest, so far it has never happened that a client asked us to only make one single unit. It sometimes does happen for other product categories, e.g. awards. For keyrings, we usually make a larger number of units. This has to do with the fact that we primarily work for global brands who usually need larger volumes of keyrings. Additionally, the more complex a keyring opener design is, the higher the probability there is a larger tool investment needed. Hence nobody places an order for a low number of units. It just wouldn't be cost-effective. Regarding purchase orders for keyrings, the majority of our projects fall into the category of 1.000 to 50.000 units.
How do you handle packaging and delivery?
Most often each keyring we make is single unit packaged into custom printed cardboard boxes or textile pouches.
We ship our keyrings either to a client's warehouse or directly from our workshop, located in Zagreb, Croatia, to different markets. All over the world. Most often to Europe, Northamerica and Asia. The Incoterms can be any between EXW and DAP.


How do I place an order with you?
Before you place an order, you will have received a detailed quote from us, which in turn is based on your initial project brief. The quote will include input such as the product description, the pricing and the lead time.
What are your prices?
At PES, since we only make custom keyrings, no two projects are ever the same. We will be able to determine the price after we've received your initial input and made a cost calculation. Does your project start with concept development or do you already have a design ready? What are the materials your keyring will be made of? How complex is it to manufacture your product? What does the timeline look like? Once we have received a full brief from you, we will send you a detailed quote with clear pricing input. Outlining each single phase, e.g. concept development, technical development and prototyping, tooling and PP sampling, 3rd party laboratory testing, bulk production and delivery.

Looking for a custom keyring to make your brand stand out? 
We'd love to hear from you.

P.E.S.-ZAGREB d.o.o.

Prekratova 64
10020 Zagreb, Croatia
VAT No.: HR83374921129

phone: +385 1 655 39 52
info@craftedbypes.com