People don't buy something unless the perceived value is at least as high as the money they need to invest. A marketer will thus work to increase the perceived value of their brand's offering. With limited resources available, a good Return on Investment is key.
Convert consumers into brand enthusiasts
The study proves, too, that promo products offer a high return on investment (ROI), with the cost per impression (CPI) being as low as one tenth of one cent, making branded merchandise like keyholders or bottle openers cost-effective marketing choices.
After all, it is often not only the users themselves who are regularly exposed to these items but other people, too. By seeing e.g. someone's keyholder on a desk or observing someone using a bottle opener.
Or seeing a brand ambassador utensil, like the mini replica of the two stills via which Hendrick's gin is being made. Brand ambassadors use this utensil during tastings. It helps them tell the Hendrick's brand story and illustrate the process of its production.
Increase brand awareness
The key here is to choose the right type of promotional product. The ones that align with your brand's identity, are of high quality and match what your target audience wants.
With the right product selection, promotional products can raise brand awareness, develop customer loyalty and drive sales.
Smaller quality items, such as keyholders, bottle openers or coaster holders, require a low investment. But will create value in a long-lasting, memorable way.
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