BRAND
VISIBILITY

Eye-catching product solutions consumers will notice.

Make your brand stand out with creative marketing material

In today's environment, consumers are exposed to a lot of information. More and faster information than ever before. Our ability to pay attention is under serious threat. "...it is like we're 'drinking from a fire-house - there's too much coming at us'. We are soaked in information".*

Brands need to be mindful of this development and find creative ways of providing relevant information to consumers.

*Johann Hari, Stolen Focus: Why You Can't Pay Attention— and How to Think Deeply Again, page 29

Align with your audience's needs and desires

If you represent a challenger or an already established brand, it makes no difference. For your brand to be top of mind for consumers, you have to meet them where they are. Again and again. Particularly for beverage brands, trade marketing plays a crucial role here. On the one side your marketing efforts need to reflect your brand's unique persona. On the other side you rely on these efforts to win you consumer attention and trust. That trigger trials or lead to repeat sales.

Brand communication becomes valuable when it aligns with your audience's needs and desires. Their unique preferences and lifestyle. Based on how they see themselves and would like to be perceived by others.

Honor your brand identity

This is why our clients go to great lengths to establish a brand visibility strategy. Covering multiple touchpoints. They carefully select the type of Point of Sale material, e.g. wall items, displays, bottle glorifiers and keyrings, consumers will notice.

Brand visibility influences consumer perception and their purchasing decisions because it can attract attention and draw customers towards your products. It reinforces your brand identity by representing your unique design aesthetics. Thus leaving a memorable impression. One of the things we enjoy most when developing custom promotional products is going through a brand manual we receive as part of the initial brief. To discover the DNA of a brand, who its target audience is and, based on this, develop a product plan that contributes to a meaningful connection.

Communicate a clear value proposition

Consistently done right, brand visibility at the Point of Sale helps build a relationship of trust, drives brand recall and diffrentiates you from competitors. When offered multiple options, which we all know is a common occurrence in retail, consumers feel confident in purchasing products from a brand they recognise and communicate a clear value proposition.

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BRANDVISIBILITY