Brand Consistency and Differentiation
Amongst Point of Sale material for beverage brands, the bottle glorifier is an absolute staple. It perfectly serves as a display to highlight your bottle and thus your brand.
As a member of a Trade Marketing team, you’re likely involved in managing brand activations. Part of your responsibilities might be to determine the Point of Sale materials you’ll be using to connect with your audience.
The good things is, unless the brand is new, to do so you already have brand assets you can lean on. For example a logo, a color palette, illustrations, typography, a certain tone of voice, sounds and copy, which might even include a tagline. Images of prior or current Point of Sale materials you’re already using. These are all elements we often find within a brand manual a client will send us as part of their brief. It is all helpful input when it comes to developing creative concepts for your bottle glorifier.
Sometimes there even exists a brand story. One that has the power to appeal to an audience’s emotions. Although most consumers are convinced logic drives their purchasing decisions, more often than not it is their emotions. Logic steps in later, to back up the decision and help rationalise it.
Ideally all Point of Sale material will be aligned with your brand assets and fill your brand story with life.
Your brand might be associated with a certain theme. If so, a skilled designer will present a creative concepts that tap into it. For example, within the rum category, seafaring or piracy are common themes.
The process of developing a creative concept for a bottle glorifier is significantly impacted by technological innovations. The most important ones are:
LED lighting
Modern bottle glorifiers often use programmable LED lights that can change colors, patterns and intensity level. This way displays can be customized for different promotions. Some glorifiers feature interactive lighting that responds to motion or sound, creating a more unique experience for consumers.
Remote control
Many glorifiers today can be controlled remotely, e.g. via smartphone or smartwatch apps, thus allowing easy adjustments.
Digital displays
While designing glorifiers digital screens and projection technology can be added. This enables the product to show videos and other multimedia content on or around the bottle. More advanced glorifiers use Augmented Reality to provide additional information or immersive experience when viewed through a smartphone.
Interactivity
Nowadays bottle glorifiers can incorporate touch-sensitive areas that enable consumers to interact with the display. These then trigger changes in lighting or information that is being displayed. Another option are motion sensors that activate when someone approaches the glorifier.
Sustainability
The environmental impact can be lowered by using modern, more energy-efficient lighting. The use of recyclable or biodegradable materials for producing bottle glorifiers is another option to promote sustainability.
Customisation
3D printing technology offers the possibility of producing customisable designs. By using this technology brands can create unique glorifiers.
Integration with marketing technology
Bottle glorifiers can collect data on customer interactions, e.g. how often the motion sensor is being activated or how long consumers engage with the display. Marketers later use this information to analyse consumer behaviour. Another option to integrate bottle glorifiers with marketing technology is the integration of QR codes or NFC tags. Customers scan these with their smartphones to gain additional information.
When looking for inspiration, designers like to analyse the trends occurring within other industries. An industry that is traditionally often used for this is the furniture industry. The following are current design trends within this industry.
Curves and Soft Lines
Items with fluid, organic shapes are central to this trend. These pieces often mimic natural shapes found in the environment, such as flowing curves and asymmetrical silhouettes. Fluid forms imply movement and dynamism, adding a sense of energy and liveliness to spaces. This can help create a more dynamic and engaging environment, particularly in areas where people gather and interact, e.g. bars.
Sculptural Shapes
The sculptural shapes design trend focuses on incorporating furniture, decor, and architectural elements that feature bold, artistic, and often abstract forms reminiscent of sculpture. This trend embraces the idea of furniture and decor pieces as functional art, blurring the lines between form and function while adding drama and interest. The sculptural shapes design trend offers a creative and avant-garde approach to interior design, encouraging exploration, experimentation, and self-expression.
Mixing Metals
The Mixing Metals design trend involves incorporating various metal finishes and tones into interior design to create an eclectic, dynamic, and visually interesting space. Rather than sticking to one metal finish throughout a room, designers are embracing the idea of mixing different metals to add depth, contrast and personality to a space.
Biophilic design
Biophilic design is an approach to architecture and interior design that seeks to connect people with nature by incorporating natural elements, materials, and patterns into the built environment. The term "biophilia," coined by biologist E.O. Wilson, refers to the innate human tendency to seek connections with nature and other forms of life. Biophilic design acknowledges this connection and aims to enhance well-being, productivity and overall quality of life by integrating nature into the spaces where people live, work, and play.
Sustainable Materials
With an increasing focus on environmental consciousness, sustainable and eco-friendly design practices have become more prevalent. This includes using recycled materials, energy-efficient fixtures and environmentally friendly manufacturing processes.
Retro influences
Nostalgia for past decades often inspires design choices, with vintage and retro elements making a comeback. This can include mid-century modern furniture, vintage-inspired textiles, and retro color schemes.
Statement stone
The statement stone design trend celebrates the natural beauty, versatility and timeless appeal of natural stone materials while pushing the boundaries of traditional stone applications. To create bold and innovative design statements in both residential and commercial spaces.
Statement stone design often incorporates mixed materials and contrasts to enhance visual interest and create dynamic compositions. This can include pairing stone with metal accents, glass elements or wood finishes. To create a harmonious blend of textures and materials.
Bold colors
The bold colors design trend is characterised by the use of vibrant, saturated hues to create eye-catching and impactful interior spaces. Bold color design allows for a high degree of personal expression and creativity. It encourages individuals to experiment with color and express their unique style preferences, resulting in spaces that feel vibrant, dynamic and full of life.
Artisanal craftsmanship
The artisanal craftsmanship design trend celebrates the beauty of handmade and handcrafted objects created with skill, passion and attention to detail by artisans and craftspeople. This trend embraces traditional craftsmanship techniques and values authenticity, uniqueness and quality.
Innovative examples
Looking for custom bottle glorifiers for your brand? Take a look at our work or contact us to explore a potential cooperation.
