Bottle glorifiers are promotional displays designed to showcase bottles. These are used in different industries but mostly for alcoholic beverages like wine and spirits. Within different channels, e.g. in supermarkets, bars or at events. Bottle glorifiers can promote either one or a group of brands and are mostly used in a business to consumer setting.
Bottle glorifiers are effective marketing tools that increase product visibility. They attract customers to pay attention, elevate brand communication and increase sales. As point of sale material bottle glorifiers serve several roles.
Brand visibility
Bottle glorifiers increase the visual impact of the product that is being displayed. Literally elevating the bottle, they set the bottle apart from other bottles and therefore significantly increase the probability that customers take notice.
Customised design
There exist many options when it comes to designing a bottle glorifier. Sizes, shapes, colors, imagery and materials offer the opportunity to bring a brand’s identity to life.
Modern technology
Many bottle glorifiers use lighting elements, e.g. LED lights, increasing the visual appeal. Particularly in dimly lit environment such as nightclubs and bars or during evening settings.
There is a plethora of further options to incorporate modern technology such as motion sensors and audio recordings.
Versatility
Bottle glorifiers can be used for one single bottle or a whole range of bottles. They are portable and easy to set up, making them versatile tools to be used in different channels. This versatility
means they can be used in various promotional settings.
Promotional themes
Bottle glorifiers can be designed to highlight seasonal themes or special occasions, e.g. Valentine’s or St. Patrick’s Day.
During the process of making bottle glorifiers design plays a significant role. For creating visually appealing, engaging and effective marketing materials that will resonate with customers and increase sales. Key aspects of the role of design are as follows.
Brand representation
Desgn is significant for bringing a brands’ unique style to life. The choice of materials, colors, typography, logos and images will have a direct impact on how effective bottle glorifiers will be.
Visual Impact
The design of bottle glorifiers needs to capture the attention of customers and create a strong visual attraction that stands out amongst other products or services. Eye-catching graphics and beautiful imagery help direct customers to what is being offered.
Clarity of communication
Clear and easy on the eye type of communication is essential in bottle glorifier design, to effectively communicate product features, benefits, pricing and promotions. The design needs to complement the bottle on display and guide the customer to engage with the offer and easily understand what it is about.
Choice of materials
Designers are able to choose the right type of materials for producing bottle glorifiers, knowing what cost-effective solutions will be. Durability, visual impact and eco-friendliness of bottle glorifiers are aspects designers will be able to make informed decisions about.
Continuous improvement
The usage of bottle glofifiers implies feedback, by retailers, customers, marketers and POS material suppliers. Designers take this feedback and work on bottle glorifier iterations that improve results.
Spatial design
The design of bottle glorifiers needs to be aligned with all other point of sale materials that are being used and its surrounding space. Designers analyse this space and how customers move through it. Based on this they then go ahead and make informed decisions about where to best position bottle glorifiers.
Bottle glorifiers impact the perceptions, emotions and behaviours of consumers. Here are six aspects to consider.
Attention
Bottle glorifiers are designed to increase visibility of a bottle. By elevating bottles and making them more attractive than other bottles on a shelf, countertop or back bar, they entice customers to notice them.
Perceived value
Bottle glorifiers prominently display a product and therefore increase its perceived value. When customers see a bottle displayed at the most frequented location they may associate the product with being premium, something special. This can influence a buyer’s purchasing decision and there willingness to pay a premium price.
Brand association
Bottle glorifiers foster impactful brand messaging by using logos, colors, imagery and maybe illumination. Customers repeatedly notice the brand and product. Over time, customers associate the brand with quality, prestige and sophistication. This in turn can lead to stronger brand loyalty and serve as a conversation starter.
Emotional engagement
Visually beautiful bottle glorifiers, particularly those including lighting or remarkable designs, can evoke positive emotions in customers. They can create a sense of excitement and pleasure, a certain atmosphere customers connect with. These positive emotions increase brand affinity and influence purchasing choices.
Social influence
Bottle glorifiers serve as signals of social status and popularity. This may lead customers to perceive the products as being endorsed by others. Especially if there exists a direct association between the brand and a celebrity person they hold in high regard. This social influence can impact purchasing behaviour and increase sales success of the promoted product.
Impulse purchase
The visual appeal of bottle glorifiers can lead to impulse purchasing by connecting to the consumers’ senses. When customers are attracted by a beautiful display which bottle they perceive to be premium or in any way special, they are more likely to seek instant gratification. Even more so if customers are undecided as to what product they prefer to select.
Bottle glorifiers have gone through a historical progression, from the pre-20th century era, during which they were serving merely a functional purpose, to becoming sophisticated, technologically advanced promotional materials. This makes them take on a more significant role regarding brand visibility and sales results.
With the increase of advertising importance in the late 19th and early 20th centuries, bottle glorifiers began to include branding and promotional messaging. It was the time when they stopped serving solely a functional purpose such as organising and storing bottles.
During the Art Deco, the 1920s and 1930s, bottle glorifiers became more decorative. Influenced by the geometric shapes and bold colors of Art Deco design, bottle glorifiers started showing metallic accents and elegant motifs that increased the overall visual appeal and evoked a sense of luxury.
During the mid 20th centur new materials were introduced, most importantly new plastic options, e.g. acrylic glass, that had a strong impact on bottle glorifier design. This resulted in lower costs, higher availability, transparency and flexibility. Companies started to create completely new designs that were visually more impactful, lighter and easier to produce in larger numbers.
In the late 20th century, bottle glorifiers started to emerge that incorporated lighting elements. Particularly LED technology, due to its energy efficiency and durability, helped bring this change about. Lights and vibrant colors increased brand visibility and added another element of ambiance to retail and hospitality venues.
During the current century, the 21st one, bottle glorifiers have added digitalised and interactive elements that opened up further options. Touchscreens, augmented and virtual reality, audio recordings and sensors have increased the innovation level. These are now more capable of drawing customers in and influencing purchasing behaviour.
Bottle glorifiers are versatile marketing tools that are being tailor-made to industry specific needs. Each with their own marketing objectives and design focus.
Beverage
The beverage industry is by far the industry in which bottle glorifiers are most prominently used. To promote both alcoholic and non-alcoholic drinks, in different channels. In bars and nightclubs illuminated versions are highly regarded because they incorporate dynamic lighting effects, LED displays and interactive elements. Within the retail channel bottle glorifiers guide customers’ attention and reinforce brand messaging.
Retail
In retail settings bottle glorifiers are not only being used to promote drinks but beauty related products, e.g. perfumes or cosmetics. One can find a lof of these within the Global Travel Retail segment, at airport stores.
Hospitality
Within hotel bars, lounges and event venues, you’ll often find bottle glorifiers that promote beverage options.
Events
During trade shows and festivals, bottle glorifiers are being used to highlight product offerings and support brand activations. Fashion and runway shows smoetimes include bottle glorifiers as well, adding to the overall ambiance, e.g. by displaying a prestigious bottle of champagne.
Throughout the last years, there has been a stronger focus on incorporating eco-friendly designs when producing bottle glorifiers. By doing so companies demonstrate their commitment to sustainable products that minimise their impact on our planet.
Here are some design principles to consider:
Certifications and standards
Companies place a stronger emphasis on meeting standards such as e.g. FSC, REACH, RoHS or Cal Prop 65. Often 3rd party audits are being managed to assess a supplier’s performance regarding predetermined quality and sustainability standards.
Local sourcing
When it comes to sourcing raw materials and producing bottle glorifiers brands can look for local suppliers and manufacturers. This way they are minimising the carbon footprint linked to transportation and support local communities.
Modular solutions
Brands choose reusable and modular bottle glorifiers that can be reconfigured and repurposed for different promotions. Such products reduce waste and cost.
Energy-efficient lighting
Illuminated bottle glorifiers are being assembled with LED lights and rechargeable batteries. In order to reduce energy concumption and emissions. LES lights have a longer lifespan and produce minimal heat compared to e.g. traditional light bulbs.
Sustainable materials
When making bottle glorifiers brands can choose recycled and/or recyclable raw materials. This entails not only the product as such but the packaging, too. It is more and more common to not involve any plastic components, including labelling which needs to be from paper.
Minimalism
In order to reduce material usage and waste brands can choose minimalist bottle glorifier designs. A focus on only essential elements assures the environmental impact is kept to the minimum (pun intended).
